Tips & Tricks
For a successful participation
Make the most of your participation!
There is a lot to consider when participating in a trade fair. Beforehand, you must prepare a number of things and invite your customers. During the fair you want to get as much out of your participation as possible. And after the fair, you naturally want to give the visitors you spoke the best possible follow-up. In short, you have a lot to deal with. Everything is listed for you on this page. At the very bottom of the page you will also find a checklist and an overview of important deadlines.
What can you find here?
- What makes you unique?
- What is included in my EasyGo marketing package?
- How do I make my stand look attractive?
- This is how you stand out
- The stand staff
- How sustainable can you make your stand?
- This is how you promote your participation
- Time to follow up on leads
- Get more visibility by optimizing your company profile
- Welcome more visitors to your stand by using the Invitation Service
- Increase the number of leads by making maximum use of the Smart Badge technology
- Qualify your leads with Visit Connect
- Why do you need two lead generation tools?
- Checklist and important deadlines
1. What makes you unique?
What makes your company unique? What makes your product different and more innovative than those of your competitors? And why should potential customers choose you?
2. What is included in my EasyGo marketing package?
Part of your participation in an Easyfairs event is the EasyGo package. This package helps you get in touch with more potential customers. We make your event even easier through digital marketing technologies such as My Easyfairs, the Smart Badge Reader and the Visit Connect web application.
There are three different packages: EasyGo Leads, EasyGo Plus, and EasyGo Premium. Have you forgotten which one you signed up for?
Check your participation confirmation email or log in to My Easyfairs to view your package under your participation details.
Wichever package you have, EasyGo simplifies generating and following up leads. In the attachment below, you’ll find an overview of all the features. To upgrade your package, log in to My Easyfairs, go to Manage Stand, and select View Packages at the top. You can request a quotation there or contact your sales representitive for assistance.
3. How can i make my stand look attractive?
There is a lot involved in preparing your stand. That’s why we made it much easier for you. Below is an overview of the key points and deadlines. Additionally, check the participant handbook for more details and watch the video for more tips & tricks.
4. This is how you stand out
In this video, we discuss the experience you want to create for the visitors of your exhibition stand. You’ve probably attended trade shows in the past, and you’ll likely remember that there are always a few stands that stand out more than others.
5. the stand staff
After making your stand visually appealing, this video focuses on another crucial element: your stand staff.
6. How sustainable can you make your stand?
What measures can you take to reduce your ecological footprint during the event?
7. How to promote your participation
Promoting your participation and organization is simple. The video on the right explains everything to you step by step.
Participating in this service is easy. You simply upload the contact list (up to 3,000 adresses) into our secure enviroment on My Easyfairs, and we will take care of sending a professional and personalized invitation with your company name on it.
Once you are logged into My Easyfairs, you can fill in your company information if you haven’t done so already. After completing this, you will be directed to a page where you can view all the options to complete your profile. Here, you can add products, innovations, news items, and job openings.
We provide you with ready-to-use marketing materials that you can easily download from My Easyfairs. You can use these materials directly in a newsletter, on social media, or in a mailing.
8. Time to follow up on leads
After the event, it’s time to reach out to everyone who wanted to learn more about your company and products.
9. Increase your visibility by optimizing your company profile
Your participation begins even before the event starts. Complete your profile on My Easyfairs to give visitors the opportunity to get to know your company in advance.
As the first step, fill in all the basic information about your company. Additionally, write a short description of what visitors can expect from you as an exhibitor.
If you have an EasyGo Plus or Premium package, you also have the option to upload your logo.
Finally, don’t forget to add your company category.
You can easily view your profile on our website.
Under the “Participants” section, you’ll find your profile listed in alphabetical order, allowing you to see how it appears.
10. Welcome more visitors to your stand by using the Invitation service.
No business cards needed—everything in a digital overview! Easyfairs has developed the Smart Badge Reader and Visit Connect specifically to capture leads in a sustainable and efficient way during an event.
We offer 2 digital options to capture visitor information directly. The Smart Badge Reader and Visit Connect are designed to easily capture visitor details.
EasyGo is a service package based on the latest developments in digital marketing technology. It is part of Easyfairs’ standard offering, but you can choose one of the three packages that best suits your objectives.
Visit Connect is an online platform that you can access on your smartphone or tablet. With Visit Connect, you can easily collect visitor information at your stand. By scanning the visitor’s badge with the tool, you receive all the data you need for lead follow-up.
- Do I know how many Smart Badge readers are included in my package?
- Have I placed my Smart Badge reader in a prominent location at the stand?
- Have I briefed my staff on how the reader works?
- Do my staff members have the Visit Connect webpage open?
- Do all my staff members have their own profiles for Visit Connect?
- If you have any questions, our Exhibitor Activation department is ready to assist you: exhibitoractivation@easyfairs.com
+31 523 289818
11. Increase the number of leads by making the most of the Smart Badge technology
During the trade show, you collected leads digitally using the Smart Badge Reader and Visit Connect. Of course, you’ll want to follow up on those leads. In this video, we’ll show you how to easily receive, download, and follow up on your leads.
On the last day of the event, our team will come to collect your Smart Badge Reader approximately one hour before the event ends. If you’d prefer to leave it on your stand, you can return it yourself at the exhibitor desk at the end of the event.
12. Qualify your leads with Visit Connect
The leads from Visit Connect are immediately visible to you in the Visit Connect Webbrowser.
The leads from the Smart Badge Reader will be available to you after the event, once the reader has been returned.
You will receive an email from us with a link to download your leads in the My Easyfairs environment.
13. Why do you need two lead generation tools?
The use of the Smart Badge Reader is initiated by the visitor. The visitor decides whether or not to scan their Smart Badge with the reader. Visit Connect, on the other hand, is initiated by the exhibitor. During a conversation, you can determine whether the visitor could be a potential customer. At that point, you can scan their Smart Badge using Visit Connect.
14. Checklist and important deadlines
Checklist
Make sure you have entered the correct company name and that all of your stand staff have been registered.
Make sure that all your print materials have been submitted to us and that you have provided your stand floor plan for electricity and other requirements.
Make sure you have submitted your stand design to us for approval. Additionally, please let us know if you require storage or forklifts.
Make sure that all arrangements regarding furniture have been made and communicated to us.
There are various options for your stand. We can assist you with the setup, or alternatively, we would appreciate receiving information about your stand.
Have you thought about the setup of your stand? Have you already considered where to place the Smart Badge Reader?
Have you reviewed all the practical information and prepared accordingly? If not, you can read it again under the “Practical Information for Exhibitors” section.
